How Bertazzoni approaches style and function

Bertazzoni is well known for its high-end appliances that move beyond standard finishes to bring a flake of Italian design and flair to kitchens.

It's not all nearly looks, and function is as important as form. I talked to Maurizio Severgnini, managing director, Bertazzoni United kingdom and Ireland to find out how the company approaches its products, how the pandemic has inverse things and what's coming up in the time to come.

With the pandemic, we've all spent a lot more than fourth dimension at home. Has this changed how people approach kitchen design and what they want their appliances to look similar?

The mode we use our homes has changed since the commencement of the pandemic. With many of united states now using the dining room tabular array as an office (and fighting off other family members for the room), at that place's an emphasis on the need for space and practicality at abode.

Consumers are still looking to ensure these interiors remain attractive and welcoming, however. Having spent and then much fourth dimension at home, they've realised that these spaces are worth investing in – specially the kitchen, which is ordinarily viewed as the heart of the domicile.

A lot of homeowners accept also taken upward hobbies in their spare time, such as baking and cooking. With this in mind, there'due south been increased demand for products with functionality that consumers are willing to invest in, thanks to the coin they have saved from not existence able to purchase high-ticket items – such as trips abroad.

Many have opted for appliances with advanced engineering science, such equally our Mod Serial 60cm Electric Congenital-In Oven with TFT brandish, which is especially popular with those looking to invest in a born oven that provides an easily-controlled operation with no fuss.

Thank you to its TFT display, our customers tin can take advantage of the oven's flexibility, which is ideal for budding chefs and cooking enthusiasts, especially with the Bertazzoni Assistance functionality.

Bertazzoni is well known for its striking designs and utilize of different materials, where does the company go its inspiration from?

As one of the brand'southward cadre values, design is a key process when producing a Bertazzoni apparatus. Every aspect of the process is fabricated by hand using traditional methods, so no 2 ovens are the same. As unique and individual equally pieces of fine art, our product portfolio beautifully displays the mitt and unique skill of their talented makers.

Our four collections – the Professional person Series, the Modern Serial, the Heritage Series and the Master Series – each offering a different style unique to its range. For case, our Professional Series offers a choice of automotive color finishes inspired by, and identical to, the flawless paintwork found on powerful Italian luxury sports cars. Bertazzoni designers constitute further muse in the Emilia-Romagna region to create the bold and vibrant Colours of Italy collection.

Practise you see people moving away from built-in appliances, instead choosing total-size models with a wider choice of finishes?

One thing nosotros like to remind our customers is that freestanding models and born appliances are non mutually sectional, and when used correctly, can complement each other and ultimately do good its owner in terms of design and function.

Built-in appliances are at the forefront of appliance innovation and offering so much more just a cooking function to the user. Ovens have evolved from just being black or argent boxes to eye-catching high-gloss, colourful and metallic finishes, with argument knobs and digital command panels.

Style is 1 affair but role is incredibly important, how does Bertazzoni brand sure its cooking appliances run across customers' needs?

Tradition is always at the centre of the work we create and ultimately, our aim is to produce a wonderful cooking experience for families.

Nosotros're proud to provide an incredibly versatile range of appliances, which means that no thing our customers' lifestyles or needs, our appliances offer them the chance to whip up quick meals, melt for the whole family, or provide a number of dishes at once if hosting a become-together.

Similarly, in our electric current climate, consumers are increasingly aware of their health and have made wellbeing even more of a priority.

Bertazzoni has a full suite of appliances to support nutrition and wellness, such as our steam and steam-assisted ovens.

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Smart engineering science is increasingly beingness demanded past consumers, is Bertazzoni developing smart products?

Smart technology is definitely a category we are exploring at Bertazzoni. Equally with all our products, however, nosotros desire to ensure we approach the blueprint and engineering of these sorts of appliances as all-time nosotros can, so we tin can produce a fully-fledged production that our customers volition love.

We're currently looking at how all-time nosotros can deliver this to avert whatsoever gimmicks – all we can say for at present is watch this space!

What'southward new with Bertazzoni? Tin can you requite some examples of your new products and favourite features?

This twelvemonth we've unveiled our brand-new cooling cavalcade collection in Milan, and we're excited to soon exist launching the production to the UK marketplace. The range offers multiple configurations, state-of-the-art preservation engineering and fashionable, Italian design.

The brand-new system comprises refrigerator, freezer and wine columns of varied widths and can be curated using any or all seamless combinations of the three products – completely dependent on our customers' preference.

Like all of our appliances, the new products are fabricated with the finest materials inside and out and perfectly combine Italian blueprint and applied science. Available with stainless steel doors or customisable with kitchen panels, the collection besides includes Bertazzoni's proprietary 'lift and swing hinges', allowing for installation with minimal side clearance to next cabinets.